Keyword competition can be a daunting thing to figure out, but with a little bit of effort on your part you can figure it out pretty easily. This article discusses diving into the details of what it takes to beat out a specific set of keywords, and how competitive they really are.
The best way to get started is with the most basic form of keyword search. This form of searching doesn't get too deep, but it will give you the basic ideas that you need to start. This is much more advanced than any of the other forms of keyword analysis because it also includes a level of backlink competition, competitor analysis and assumes a moderate understanding of search engine optimization.
The most important thing to look at when determining what keyword or set of keywords is the best one for you is what kind of competition for your keywords have with respect to other search engines results pages. There are basically two kinds of keyword competition, the one-way and the two-way, although it varies depending on what engine you are working with.
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One-way keyword competition means that you have found a keyword that has an extremely low competition level and it only costs you a dollar to bid on it. This is good for a beginner, because it doesn't cost them anything to get started. However, this type of keyword is generally not very profitable because you have to wait around forever to see results. You can't expect to hit page 1 with a keyword like this because the competition isn't as stiff.
Two-way competition occurs when you are competing with more than one set of keywords and the keywords you're bidding on has a much higher competition rate. For example, if someone were to run a search for "toys" and the first page of results was "Cliff Johnson", then he could use those keywords in his bid. to try to get the highest ranking possible. However, if the second page was to be "Dora the Explorer" and the second page had the word "Cliff Johnson", then it would be much more profitable to bid on "Dora the Explorer" since it had a higher competition rate.
Keyword competition comes in many different forms and is one of the most important things to consider. It doesn't matter how good you think you are at SEO; without some sort of competitive analysis you will be losing out on tons of potential profits by not spending enough time working on your keyword campaign. If you are not using a keyword tool then it's probably because you just don't know how to do it.
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