Wednesday, May 13, 2020

New Customer Engagement and Existing Customers - The Role of Service Providers in Digital Marketing in India

While marketers focus more on local India marketing efforts, outsourcing service providers have emerged as the most cost effective and time efficient way to reach new customers. For a company which has specialized in sales of only premium products that it can stand alone and still be able to sell the branded products to the highest possible margin.

Thus while online selling in e-commerce has brought immense growth in local business in India, outsourcing of services from service providers with skill in communication and experience in selling brand specific and products has provided enormous new opportunities for brands in their efforts to market to their target audience. This has meant a huge opportunity for internet marketers in India to capture a market by targeting a niche segment where sales are inevitable and necessary.

Now it is not just any marketing or web designing expert can do. An expert in digital marketing solutions in India can certainly turn the advertising budget of a brand into a residual one.

The way things have changed in recent times, it is now a lot easier to engage in social media marketing. The user base of Facebook, Twitter, LinkedIn, YouTube, blogs, forums and other platforms are bigger and more active than ever before, meaning that at least three times more clicks from visitors and prospective customers can be generated from an engagement than earlier.


This number can be doubled if new users are allowed to register on the network and make an original profile page. This also means that users can join the network without being logged into any account, which further boosts the conversions to the advantage of the company.

The extent of potential customers on the Internet is beyond imagination. On average, five million people log onto Facebook every day and one out of every six people visit the sites every month.

The hard truth of advertising in India is that it is highly focused on the local population. The smaller and lesser visited markets are often considered a "niche" to be leveraged as opportunities.

That is precisely the reason why the digital marketing services in India have been able to offer such creative and reliable marketing solutions. One of the best examples of this is the big data analytics that not only provide quick solutions for an issue in India, but also help for the companies to learn and expand their own understanding of how to enhance their current customer care processes.

One such example of this would be the digital marketing service providers' study of email marketing campaigns. How can the companies in India to grow their business in a fast way when they fail to have an understanding of how effective their campaigns are?

With a timely and effective data analysis, marketing service providers in India can help the company to understand the most efficient way to contact its customers. Thus it not only becomes easier to determine the frequency of customers coming to the website of the company, but also helps them to understand how new customers and existing customers interact, the response rates to different types of promotional campaigns, and what other factors contribute to it.

This helps the company to find out the best method to reach out to customers and increase their loyalty. Thus it turns the advertising budget of the company in to a residual one, through time-tested proven marketing solutions, which also ensures that the marketing budget remains a larger proportion of the total marketing budget.

Digital marketing is indeed one of the most effective means of marketing a product or service in a very cost effective manner. With a good digital marketing service provider in India, brands can reach out to new customers, generate leads, improve ROI, and thus drive sales and revenue to a major percentage.

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